The “Share” button: Sure, you’ve seen it around the web, but do you know what it does and how it can benefit you?

Generally found on media and news websites, but increasing found everywhere, the “Share” button helps sites spread content throughout the web. It help readers share, save, bookmark, and email posts and pages using any service, like Facebook, Twitter, Google Buzz, Digg, Delicious, and many more social bookmarking and sharing sites. Let’s say, you’ve got a great article, video, photo, or press release that has some info others might find interesting and “share-able.” Simply add the “Share” button to your page (with a tiny bit of code), and you’ve made it simple for others to pass on, bookmark, email, or post a link to your page.

You can get many variations and customizations of the “Share” button from many sources. The most popular are: http://www.addthis.com, http://sharethis.com, and http://www.addtoany.com.

But, as they say, there’s more. Using a “Share” button can be VERY helpful in driving traffic to your site and search engine optimization (SEO). How? Spreading content around the web that contains “backlinks” to your website is pretty powerful from an SEO standpoint. So, take advantage. It’s easy. The more quality (popular) websites that provides backlink to your website, the more search engines take your site seriously. It’s called “link popularity.”

You were always taught to share. Now’s your chance to really do it.