Search Engine Optimization

With many years of search engine marketing success stories, we’re proud to be a leader in the dynamic world of search engine marketing. In an industry that reinvents itself daily, we stay diligent and current on the latest in this exciting, but challenging industry.

We’re trained in search engine marketing and optimization from the International Webmasters Association (IWA). We subscribe to all industry newsletters and important forums that discuss the latest in search engine marketing and optimization. We own the latest search engine optimization software, designed to help research keywords, track search engine marketing efforts, and suggest improvements to pages based upon the industry’s best assumptions to date.

What is Search Engine Optimization?

Search engine optimization is the process of combining certain techniques to make your website more attractive and interesting to both search engines and web users. Our proven techniques will give you the best possible chance for your website to be ranked in the top positions of search engine results. We’ll study your existing site and after researching the competition and the market, advise and implement needed changes in the content and structure of your website.

As part of any search engine program, NetPilot:

• Studies your website, target visitors, industry and competition.
• Determines search engine readiness of your site and location of any blocks.
• Researches and recommends relevant keywords and key phrases for your business.
• Optimization of your pages using appropriate keywords.
• Creates a search-engine-friendly site map and optimizes text-based navigation on the site.
• Sets up search-engine-friendly URLs when using content management systems.
• Provides tips on reciprocal or incoming linking building.
• Provides regular, detailed ranking reports showing positions and trends.