Carson Valley Visitors Authority

Carson Valley Visitor Authority is the definitive resource for everything to do in the Carson Valley. They wanted a brand new website that would help showcase the valley’s natural beauty and position Carson Valley as a destination, generating new and returning day visits and overnight stays. The site also needed to generate more revenue through increased email newsletter sign-ups and inquiries.

As part of the design process, NetPilot reorganized the structure of more than 50 pages to make everything more digestible. The addition of a well organized Directory points visitors to all there is to do in the valley, providing detailed information and maps for sports & recreation, shopping, dining, entertainment venues, museums, and more. A variety of printable itineraries help visitors plan their vacation and get the most out of their travels. And the new responsive design ensures that visitors can view the website on any device, creating a consistent user experience.

To further support Carson Valley’s marketing campaigns, NetPilot worked with SJ Marketing to leverage the Legends of the Valley campaign, incorporating visually engaging Home page teasers and an interactive campaign landing page.

The redesign results: an engaging and informative user experience resulting in more page views and an increase in revenue.

NetPilot was awarded Outstanding Achievement/Website by the Interactive Media Awards and the Web Marketing Association’s WebAward for excellence in the design, development and implementation of the Carson Valley Visitors Authority Website.