AEP Span

A trusted brand for over 45 years, AEP Span is a leading manufacturer of architectural metal roof and wall panels, creating innovative environments where people live, work, learn, and play. Their current website was outdated, under-performing, and lacked the visual presence needed to showcase their products. NetPilot was tasked with redesigning the AEP Span website, leveraging the existing brand and establishing a design and framework that could be applied to other business divisions in the future. The goal was to create a unified look and feel that tied the family of companies together.

Some of the essential elements we addressed in the redesign included ease of use, intuitive navigation, and responsive design. We revamped the product pages to be clean and well organized, elevating the products and providing a central place for customers to get specifications, technical information, request a quote, and order product samples. Key functionality included the creation of a custom Product Finder, enabling users to quickly locate products by specifications. The addition of a searchable Project Gallery, organized by sector, showcases the products in use, demonstrating design flexibility and providing inspiration.

With the power of WordPress behind a stunningly visual frontend, the resulting website squarely positions AEP Span as the industry leader and supports marketing efforts across the organization, including increased engagement, lead generation, and better conversion rates.